Toyota
Problem
Shea Lewis our Art Director worked hands on the Toyota - Olympics Project and led the art direction on the user interface and layout of this project with the Team at Saatchi and Saatchi. The role was to create a simple, modern design to support the ‘MOVE’ brand positioning.
Solution
Still working within the style set of Toyota, they provided Shea and his team with full autonomy to build an experience geared towards the mobility impaired. We used bold imagery, text, and creative 3D renderings to present an award-winning design concept to millions of Olympic’s viewers.
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