Lyngso Fitness Academy
Problem
Lyngso wanted to completely rebrand their company and transition from a predominantly brick and mortar establishment to an online business.
Solution
We set about refreshing and energizing Lyngso’s image with a new logo and brand identity. From here, their website was designed and developed in Webflow with tailored CMS, lead magnets and a responsive interface across devices.
A striking and versatile brand
Design was a significant part of this project. The clients were looking for a total overhaul: new name, fresh branding and updated imagery. We designed the Lyngso logo with its brand colors to be both visually arresting and versatile. This updated look was brought across to their new website and carried throughout to create a striking and consistent look.
Appealing lead magnets that could be periodically updated by the client were essential to Lyngso's marketing strategy. We designed templates to promote their nutritional and strength programmes which the client could then alter as and when they had new content to offer.
Transformations
We needed to create a CMS driven website to enable Lyngso to add their clients’ stories to the database which would then automatically pull through to the website and populate the Transformations section while retaining a consistent look.
Blog
The CMS for the blog was developed to allow the clients to keep adding evergreen content for both their users’ benefit and for enhanced Google search rankings. As Lyngso adds new content to their management system, it then gets published to their blog keeping a consistent and professional format.
The focus with Lyngo's newly designed website was to make it easy and engaging for users. This was achieved with judicious use of their brand colors to highlight text and buttons, keeping the copy clear and in digestible chunks and using original and authentic imagery in key places.
The development included making sure that the website would easily adapt to different screen sizes depending on the user’s device. This means not only does the interface look good on desktop, tablets and smartphones, it’s also mobile-friendly - a vital Google ranking tool.
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