XR Extreme Reach is a global advertising giant that was looking to update their website under the constraints of a tight deadline. They approached SVZ and asked us to design a website that left a memorable impression without compromising on a user-friendly website experience.
Getting to know XR Extreme Reach
XR Extreme Reach is the go-to platform for all things advertising. Their service aims to simplify the advertising ecosystem by delivering unified data at scale. They were seeking a web design strategy that would deliver a standout website in time for an upcoming company keynote
The Challenges
Due to the strict deadline, this project had to be handled with agility and focus. Another major challenge was to incorporate the new brand direction consistently throughout the website and deliver a sleek website while maintaining an enjoyable UX and ease of accessibility.
Web strategy
We meticulously crafted a tailored UI kit designed for scalability, ensuring coherence across the web platform by harnessing the essence of the new brand direction. Emphasizing uniformity, organization, and ease of use, we translated their fresh brand identity for the online sphere. Strategically integrating micro-interactions across the page to highlight pivotal messages and calls to action.
User research
We started by identifying core personas for XR Reach, then proceeded to evaluate other competitor websites to gain insight into how XR Reach was positioned in the market. Finally, we delved into competitor research, conducting thorough analyses alongside the team at XR Reach.
Website designs
Bold and brash, the designs of XR Extreme Reach reflect the needs of the creatives the platform serves. Images and color combinations that challenge help us create an exciting space.
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